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Case study · Automotive

Drive Deals

From car dealer to car marketplace.

Client
Drive Deals
Industry
Automotive
Where
Lahore
Strands
Creative & brandingWeb & technology
Status
In progress
Drive Deals marketplace home page on desktopDrive Deals logo before and after the rebrand

The brief

Drive Deals imports, sells and buys cars in Lahore. The ambition: one marketplace with four ways to deal, through open listings, verified stock, instant offers and import to order.

What we did

Strand by strand.

  • Creative & branding

    A new logo built on the Deal Tag, a D that is also a price tag, with a 12° forward lean and an upright wordmark. The same name, the same red and the same forward energy, with a fraction of the visual noise. Plus a full brand book covering colour, typography, icons and applications.

  • Web & technology

    Desktop and mobile screens for the marketplace: search first, and built for the phone.

The work

What we made.

Drive Deals logo before and after
Before and afterThe old logo, and the Deal Tag
Drive Deals logo system in six versions
One logo, six versionsOne for every surface
Drive Deals desktop home page
Desktop home pageThree ways to deal, one search box
Drive Deals mobile screens: home, results and car detail
Mobile: home, results, car detailOne thumb, one tap

The result

In progress.

The brand is finished and the marketplace is being built. Results will follow once it launches.

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