The leads you lose after the click.

Where good leads go to die

• Late responses
• No follow-up
• Poor information
• No call-backs
• No CRM to keep track
• Weak product knowledge

And then the client blames marketing.

Track the whole funnel

If you only track up to the lead, you can’t see where the money leaks. Track every step:

• Ad
• Lead
• Response time
• Qualification
• Meeting
• Sale

What to fix first

1. Reply fast. Decide who answers new enquiries, and how quickly.
2. Log every lead. A CRM, or even a shared sheet, so nothing slips.
3. Know the product. Whoever answers should be able to answer the questions.
4. Follow up. One message is rarely enough.

Why it matters

When marketing and sales are tracked together, an agency becomes a growth partner, not just a social media vendor. You can finally see what each rupee of ad spend turns into.