One idea, every touchpoint
A single customer journey can cross seven channels before a sale:
- Billboard
- Instagram campaign
- Influencer content
- Website
- Retargeting
- Sale
When all of them carry the same idea, each one makes the next one work harder.
Traditional still matters
Billboards, digital screens, events, activations and shop branding still reach people, alongside influencers and social media. Leaving them out of the plan leaves customers out of the plan.
Lahore isn’t Karachi
Cities behave differently. Lahore, Karachi, Islamabad and Faisalabad don’t respond to the same creative in the same way, and even within Lahore, audiences behave differently.
Localise the creative for every audience. Six things to get right:
- Language
- Culture
- Location
- Income
- Lifestyle
- Local trends
Urdu, Roman Urdu or bilingual can beat English-only. Test what your audience responds to.
Where 360° comes in
Connect the channels and they reinforce each other. That’s what a 360° agency is for: one team, planning the street, the screen and the feed as one campaign.
From Instagram
The original carousel.
